Brand Guidelines
Logo Usage
The primary identifying marker of the brand is the typemark unit. To maintain a clean and consistent design language, ensure the typemark is used alone as our logo for majority of communications.
The ayutha ezhuthu (three dots) can be used as a supporting graphic or even a favicon.
Logo Don’ts
Here are a few examples of how NOT to use our logo. It is not a comprehensive list of errors they’re simply the most common or egregious ones. To maintain a consistent appearance and presentation of the logo, carefully follow the guidelines outlined in this document.
Never attempt to alter, redesign, or add to any of the brand’s logo.
Favicon Don’ts
Here are a few examples of how NOT to use our favicon. It is not a comprehensive list of errors they’re simply the most common or egregious ones. To maintain a consistent appearance and presentation of the favicon, carefully follow the guidelines outlined in this document.
Never attempt to alter, redesign, or add to any of the brand’s favicon.
Co-Branding
In co-branding layouts, the ‘n’ from the logo is used to define the spacing between the two brand marks, ensuring consistent separation. The height of the ‘n’, referred to as ‘x’, acts as a guide for alignment and scale across both identities.
Only the primary logo must be used in co-branding— favicon or alternate marks are not permitted, as they compromise brand clarity and hierarchy
Colours
Primary Colour palette
Secondary Colour palette
Accent Colour
Nilam
Hex #91512F
RGB (145,81,47)
PMS 7587 C
Nilam Tint
Hex #A8684C
RGB (168,104,76)
PMS P 39 5 C
Valarchi
Hex #FF9230
RGB (255,146,48)
PMS 137 U
Pasumai
Hex #4A5745
RGB (74,87,69)
PMS P 177-15 C
Pasumai Tint
Hex #687C61
RGB (104,124,97)
PMS 6184 CP
Thunai
Hex #FFFFFF
RGB (255,255,255)